The Olaplex brand, widely available in popular beauty stores and online, is marketed to restore damaged hair and protect against breakage. It is becoming both a PR and legal nightmare, from what I can see, says Sparks. The amount of lilial in Olaplexs fragrance before the brand reformulated is also unknown. The EU has famously banned or limited more than 1,600 chemicals from personal care products, but if you ask cosmetic chemists, theyll tell you that ingredients alone cant tell you everything you need to know about the safety of a product. Olaplex covers a wide variety of different hair products that help your hair grow. "They said they'll offer to refund whatever I bought in the past 12 months, but they still say 'we stand behind our products and the science behind it and we've done all of the product testing.' Olaplex has not recalled any of its products in the wake of the lawsuit. Access your favorite topics in a personalized feed while you're on the go. It's about the combination of ingredients.. We have full confidence and believe in the safety and efficacy of our products.. The CEO of the luxury haircare brand Olaplex has come out fighting against a $75,000 lawsuit in the wake of users worldwide complaining the products 'cause hair loss and damage'. It adds their hair was left "dry, brittle, frizzy and dull". Overnight on Wall Street is daytime in Asia. Since then, its stock price has fallen 75% and Olaplex slashed its forecast for 2022 sales. "Do your due diligence and make sure that you are protecting yourself as a consumer when you're buying beauty products. Despite the foregoing, Olaplex products remain on store shelves, the complaint shares. Top Class Actions is a legal site that handles public lawsuits. 3 Hair Perfector" product, alleging that Olaplex did not disclose risks linked to the ingredient, which the European Union directed cosmetics companies to stop using after March 2022. Olaplex refunded Fontenot $250 in Sephora store credits after she sent an email detailing her hair and skin problems, according to customer service messages reviewed by Insider. Some users seeking refunds said their hair was damaged or fell out after using the product. HairLossGeeks.com may earn commissions through other products listed on the site - always do your own due diligence before making a purchase. Always consult your doctor before starting any new hair loss routine. Starting with the Olaplex No.3 Hair Perfector, this product has over 6,000 five-star reviews on Amazon alone. ", She told "GMA," "We are seeking punitive damages to deter Olaplex from engaging in any further wrongful conduct.". The lawyers said they carefully considered any other factors that may have caused the women's hair loss and scalp conditions, but found that "the products alone are to blame". If you would like to change your settings or withdraw consent at any time, the link to do so is in our privacy policy accessible from our home page.. In fact, the No.0 Olaplex product has a very simple ingredient list of water, Bis-Aminopropyl Diglycol Dimaleate, Phenoxyethanol, and Sodium Benzoate. Olaplex lawsuits First Olaplex lawsuit was filed on February 9, 2023, in the U.S. District Court Central District of California 28 women moved forward with a claim against Olaplex for causing hair loss, blisters and bald spots. Olaplex, facing a new lawsuit over its hair products, said tests show its products are safe. Olaplex products are safe and effective, as millions of our customers can happily attest. "Our products are thoroughly tested both in-house and in independent third-party laboratories and we remain confident in the evidence showing that Olaplex products are safe and effective.". Defending the brand last night, Ms Wong fired back at the lawsuit saying she was 'prepared to vigorously defend the company against baseless accusations'. According to the lawsuit, each variety of Olaplex products contains known skin irritants and sensitizers, which can cause allergic contact dermatitis and, consequently, extreme diffuse hair loss. In more serious cases, exposure to the allergens in Olaplex items can trigger an auto-immune response, such as alopecia areata, the suit adds. The hair loss claims against Olaplex started making the rounds online before the lawsuit was officially filed. A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. However, this rebuttal does seem a bit late as consumers have been complaining for months about breakage through various online channels.. The 61-page lawsuit says that although Olaplex touts the products over and over in advertisements as scientifically proven, free from harsh chemicals and safe for all hair, the items are, in fact, none of these things.. Olaplex Holdings Inc. is facing a lawsuit filed by about 30 consumers who allege the company's products damaged their hair and scalp. She said she's lost about half of her hair's volume, giving her enough for a "walnut-sized bun" on the top of her head. 2023 BBC. According to EWG.org, lilial has been identified as having endocrine-disrupting properties, meaning it can interfere with natural hormone functions and may pose a risk to fertility and fetal development. Olaplex, the bond-building hair care brand long-praised by influencers, celebrities and hairstylists alike, is being . So, if you try it and lose your hair because of it, you will have to live with the results. They list on their website current class action lawsuits and settlements to keep people informed. . I was using No. Olaplex CEO JuE Wong. Top editors give you the stories you want delivered right to your inbox each weekday. The reviews found elsewhere confirm this. Hair-care products company Olaplex Holdings, Inc. (Nasdaq: OLPX) said sales . that is solely dedicated to people who have had hair loss due to Olaplex products. Hair loss is often a severe condition that affects people of every country, ethnicity, and age. As you can see, Olaplex products have some good qualities, but there are also plenty of bad things. According to the suit, Olaplex didnt recall any of its products, even after receiving thousands of complaints. In 2019, Olaplex won a second judgment against beauty giant LOral after Olaplex accused the beauty giant of stealing trade secrets in a meeting in California in 2015, when the companies were conducting a due diligence process. September 2022, once I decided to google "Olaplex hair loss" and found a Forum with many girls in it describing the same thing, Massive hair loss, hair shedding from the root . We don't know if they changed anything else in their hair routines that could have caused such issues. 2 min read. A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. Only you can determine if Olaplex is worth the risk. "We have full confidence and believe in the safety and efficacy of our products, which are thoroughly tested in-house and by independent third-party laboratories.". Olaplex Holdings is being sued by nearly 30 consumers who claim that some of the popular hair care products caused hair loss, hair damage and scalp injuries. Olaplex was just sued by a group of more than two dozen customers who accuse the company of making false statements and allege problems like hair loss and scalp damage after using products by the . The complaint also accuses the company of false advertising. Get class action lawsuit news sent to your inbox sign up for ClassAction.orgs free weekly newsletterhere. Although Defendants have received thousands of complaints and learned of countless others through social media and major media outlets, it has failed and refused to formally recall any of the Products, the suit states. ", "Complaints like the ones referenced in this article are, sadly, a fact of life in our industry, and have been made against other brands in the category for years," Olaplex said. "We have full confidence and believe in the safety and efficacy of our products," the company continued. "Defendants have been dismissive of their customers' hair loss, instead describing hair shedding as normal and unavoidable and attributing the hair loss to a long list of other potential causes," the complaint says. It repairs broken bonds and rejuvenates your hair. In many salons around the world it is offered - at an additional price - as a treatment for those getting their hair coloured. Olaplexs market value surpassed $19 billion at the start of 2023, but since the news of the lawsuit broke early last week, the brands stock took a sharp decline. In January 2021, Devacurl agreed to a $5.2 million settlement to resolve the class-action lawsuit claims that the brands products caused hair loss and scalp irritation. The lawsuit said that certain ingredients had made the products "unreasonably dangerous" and ineffective. Further, much of the defendants press coverage amounts to no more than a purchased ad or paid mentions in blogs and by influencers on social media, the suit, filed on February 9 in California, relays. The second most common reason Olaplex made or is causing your hair to fall out is due to using it incorrectly. Customers suing Olaplex alleged they experienced "bald spots" and other scalp problems. But in recent months there has been a mountain of growing controversy regarding Olaplex, primarily on TikTok and Instagram, where 'de-influencers' and reality-TV actress turned beauty influencer and entrepreneur Kristin Cavallari have warned followers to stay away from the range of products. Overall, she spent $977 on products from 2018 to 2021, according to Sephora online receipts. Olaplex customers report hair breakage and loss. 6, Olaplex No. Jue Wong posted a video on Instagram addressingconcerns from the lawsuit filed in California - which argues that Olaplex products caused baldness and blisters for more than two-dozen customers. No, the lawsuit detailed on this page is not a class action, a type of lawsuit filed by one or more individuals on behalf of a larger group who allegedly suffered a similar but relatively small injury, usually financial in nature. Some of our partners may process your data as a part of their legitimate business interest without asking for consent. Each situation is different, so she recommends consulting with an attorney in your state with any legal questions. "A lot of this is breakage that came up after using Olaplex," she tells viewers. Bottles of Olaplex hair care products are arranged in Denver, on Dec. 8, 2022. Unfortunately, this case is only for the Olaplex sold in Canada. Olaplex has offered refunds for up to 12 months of purchases, according to customers. We and our partners use cookies to Store and/or access information on a device. For those wanting to learn how to remedy their hair and scalp. The plaintiffs are collectively seeking $75,000 (62,200) in damages. Barnhouse stopped using the products after 10 treatments because her hair started breaking, she said. Popular haircare company, Olaplex, is being sued by 28 women who claim its products caused hair loss, blisters and other conditions. "Olaplex markets its product as 'clean' and free of harsh chemicals. Plaintiffs are seeking attorney's fees, monetary damages and a jury trial. ', The comments below have not been moderated. Olaplex has a history of digging in and fighting legal battles. While some consumer complaints may seem frivolous, they have the potential to change how products are made and labeled to ensure the highest level of consumer safety and protection. 9 products. However, most of the five-star reviews simply say how Olaplex products helped their damaged hair in some way. An advertisement for Olaplex hair products. The consumer lawsuit in Canada highlights its "No. Doesn't seem like a lot, but I've used it only seven times and half the bottle remains. Insider has previously reported on Olaplex customers who said they experienced hair loss and got refunds. Unilever TRESemm keratin shampoo and conditioners. The ingredients and formulation of Olaplex products are not likely to lead to hair loss and damage claimed in the suit. Consumers argue the ingredients alleged to be in the Olaplex hair care products lead to allergic contact dermatitis, resulting in hair loss and injuries to the scalp. Companies frequently offer refunds to customers who have complaints about products. Plaintiffs allege Sephora removed lilial from the Olaplex ingredient list in June 2021, but Olaplex did not actually remove the chemical until February 2022 and still continues to sell its runoff inventory containing lilial instead of recalling them. Want to stay in the loop on class actions that matter to you? These people used a combination of Olaplex products, and it helped their hair immensely. In the filing, Lavinia Popescu, a research and development executive at Olaplex, wrote that the company took action to remove lilial from products in 2021, well before the EU's deadline. Nearly 30 women joined together to file a lawsuit against Olaplex on February 9, specifically targeting its No. Damage and excessive hair loss, buyer beware!!! The way misinformation spreads like wildfire on social media makes it hard to contain and unfortunately this seems to be another example of that scenario, cosmetic chemist Kelly Dobos tells BeautyMatter. Bottles of Olaplex hair care products are arranged in Denver, on Dec. 8, 2022. The customers are seeking $75,000 in damages. "I think by that point I had probably lost 20% of my hair," Auriana told "Good Morning America." (Bloomberg) -- Olaplex Holdings Inc. is facing a lawsuit filed by about 30 consumers who allege the company's products damaged their hair and scalp . Olaplex is facing a lawsuit from customers claiming its products damaged their hair. The judge granted awards upward of $20 million on each of the four claims, with a guarantee that Olaplex will get at least $37.4 million. 3 min read. The company's CEO JuE Wong said on Twitter that hair loss was a painful and emotional topic "however for our products this is not true". 2, Olaplex No. In science, let the data speak.. Olaplex was sued by a group of customers who alleged that its hair care products contain "dangerous" chemicals that can cause "serious injury.". Add Your Comments. Having a patented ingredient unique to their product is a good thing. Ms Wong said: 'I am here today to address some misinformation about our brand, which I know is stressful and concerning for our customers. Attorneys for the plaintiffs said they carefully considered any other causes of hair and scalp problems, but found that "the products alone are to blame.". This doesnt rule out, however, the possibility of a class action being filed over Olaplex products in the future to compensate those who purchased the products and may have been misled by the defendants claims. However, the lawsuit against Olaplex Holdings alleges the . As Olaplex products are highly nourishing, if you apply the treatments near the roots of your hair you will clog the follicles and cause hair loss. Anyone experiencing consistent hair breakage should consult their stylist and dermatologist to best understand their unique hair and skin needs. Olaplex is a company that sells a variety of hair products. This misinformation led to widespread panic from consumers worried about their health, to which Olaplex responded with a link to its ingredients and material safety data sheets where consumers could learn more about the safety of each product. Top editors give you the stories you want delivered right to your inbox each weekday. "Athlete | Empire" presents the in-depth, intimate stories of these businesses, as told by the players themselves. In more serious cases, exposure to the allergens in Olaplex items can trigger an auto-immune response, such as alopecia areata, the suit . The suit adds that the Olaplex products also contain non-water-soluble substances that can cause users to develop clogged, inflamed, impacted and infected hair follicles. This condition, known as seborrheic dermatitis, is characterized by red, itchy, inflamed, blistered, flaking or scaling skin and hair loss, the suit says. The consumers involved in the lawsuit are taking action on behalf of anyone who purchased Olaplex No.3 Hair Repair Perfector containing Butylphenyl Methylpropional (lilial). "We are prepared to vigorously defend our Company, our brand, and our products against these baseless accusations.". 12:08 EST 16 Feb 2023. She said she also experienced redness and swelling around her face and hairline. When you buy through links on our site, we may earn a commission. 'Olaplex products do not cause hair loss or hair breakage. An example of data being processed may be a unique identifier stored in a cookie. Contact Sindhu Sundar at ssundar@insider.com or on the encrypted messaging app Signal at (984)-377-3887. Insider has previously reported on customers alleging that they experienced hair loss after using Olaplex products and reported that some had received refunds. 0 to No. M ore than two dozen Olaplex users have sued the company over allegations that its luxury haircare products are falsely advertised as safe for those with dry and/or damaged hair. Olaplex and Cosway have instead implemented what is essentially a voluntary and entirely self-serving partial recall, merely allowing customers to return Olaplex products with no questions asked for a full refund, regardless of the date of original purchase or amount of product left in the bottle, the case relays. Again, Olaplex products passed this test. The case also contends that Olaplex products include an excessive amount of plasticizing agents such as glycol, the overuse of which can weaken and damage hair. Players themselves and legal nightmare, from what I can see, Olaplex recall... 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