Never post personal information about yourself or other Pratt community members. What is one advantage of a company using an anonymous messaging app? These guidelines will help employees make appropriate choices about the use of social media for personal use both in and out of the workplace and understand the potential impacts of its use in the context of their employment.. There's no new policy in these guidelines: the guidelines' purpose . Purpose. Post regularly on the site to drive . The following contains the shared document for the development of the Social Media Policy Toolkit, a shared service of the Federal Social , Guidance for Social Media Providers Q3. Content is not platform-agnostic and doesnt read the same way across all platforms. Inspired by the goal of promoting flexible and open interactions between federal agencies and the public this memo clarifies when and how , Social Media Cyber-Vandalism Toolkit Create separate accounts for each user. Visual images are usually things like ________. Find P(x=3)P(x=3)P(x=3). \text{}\hspace{50pt}&\textbf{\$978,700} &\ Why would you want a service to help you manage and discover influence? Reply thoughtfully and empathetically to posts where appropriate. Overall, the mass media serves four gatekeeping functions: relaying, limiting, expanding, and reinterpreting (Bittner, 1996). REF L IS THE MARADMIN CONCERNING SOCIAL MEDIA GUIDANCE FOR UNOFFICIAL INTERNET POSTS. A. Abbreviations B. Emojis C. Meeting invites D. Personal photographs 20. Nodes that contain the largest amount of information about a network. Below we identify key areas and concepts when using . 7 Unlike profile pictures, cover and header photographs do not accompany most actions on social media. A channel takeover, such as letting an influencer run your Instagram or Twitter handle for a day, is a good idea for brands. Never post critical information to social media sites; while deployed, dont report your specific location on social media; dont share information that is not approved for public release. Fill in the blank: "Facebook Ads is great for targeting based on _______, while Google AdWords targets based on your audience's ________. Which of the following is NOT involved in organic social media marketing? A .gov website belongs to an official government organization in the United States. Simon Sinek says that people want to buy what you have. Rent expense and utilities expenses are 80% selling and 20% administrative. Facebook, MySpace, etc.) To implement an effective social media strategy, you have to be aware of the legal challenges, not ethical ones. While the Institute does not formally monitor the personal use of social media by its community, it does maintain close oversight over the Institutes official social media accounts. Required fields are marked *. USAGovs Outreach team can support your agency in all stages of your campaign. One of the fastest-growing expenditures over the next decade will be net interest on the national debt, according to the latest projections from the Congressional Budget Office (CBO). True or False: Envy is a stage in the typical customer journey. Which Marine Corps order gives guidelines for political activities? If possible, always open or closed-caption video. True or false? Sales Revenue (how much money you generate from sales), Brand awareness (number of people who know about your brand), Cost per sale (how much it cost in marketing dollars to generate a sale), Conversion rate (how many people took action, e.g. You are responsible for your actions. \text{Notes Payable}\hspace{65pt} && Which social media platform(s) has the most powerful targeted advertising software? 1. If Maria wants to decrease the marketing spending, she has to track the cost of marketing to generate a sale. Which of the following are the most common forms of digital marketing? #2: Visually Appealing and Accessible Design. Suppose we know g(x)g^{\prime}(x)g(x). . . We have a diverse group of fans comprised of people from all over the world, which may mean that opinions will . When a salesperson provides value by offering thoughtful content and answering questions for prospects. Why? A healthcare employer's internet and social media use policies should include the following elements: Purpose. Intel Social Media Guidelines. Q5. Select all that apply. Which of the following social media practices is considered high in self-disclosure but low in media richness? Consider creating one-pagers or cheat sheets for specific purposes, like training or unique campaigns. Which of the following are the most common forms of digital marketing? Persuasion. Which of the following is not an example of social media? It's not a good policy to delete all negative comments. \text{5,500}&\\ When posting flyers and images with text to Instagram or other platforms make sure any information in the graphic is included in alt text and/or the post caption. If you are identified as affiliated with the Institute you may be seen as a de facto authority or official representative. The 7 different types of social media Social networking sites. The Institute monitors its social media accounts and moderates comments that clearly violate the Institutes Community Standards; this is done with careful consideration. Faculty and Staff are reminded that welcoming students into personal social media space invites greater scrutiny of faculty and staff member social media activity. Here are 10 key features every social media app should have: #1: Simple and Friendly User Interface (UI) . . Participation Guidelines for Caterpillar Fans. Use antivirus software and keep it up to date. Mobile devices include fitness bands, tablets, smartphones, electronic readers, and Bluetooth- enabled devices. Being measurable, or quantitative, is an important quality of a KPI. Faculty and Staff should establish and maintain personal boundaries in doing so, as well as a strong sense of judgment. 8.Question 8Calla and Ivy set a SMART goal for their B2C flower business: Gain 25% more sales from the people who visit the website in the next six months. Instagram, Messenger, WhatsApp, Oculus VR. When developing your brand's tone, _______ is key. - Captain of the team my senior year and was a Student-Athlete mentor from August 2006 - May 2008. Choose all that apply. What is NOT a way that a brand can see financial gain from doing social customer service? \text{Supplies}\hspace{40pt}& Dell has a very simple and straightforward social media policy. A. , North Central has crafted the following policies and guidelines to help clarify how best to enhance and protect personal and professional reputations. For suggested posts and shareable images, use their partner social media toolkit available in both English and Spanish. If you're posting the same content across different channels, make sure you post them simultaneouslyon the same days and at the same times. Federal Communicators Network We are committed to ensuring that our social media practitioners (including blogs, Facebook, Twitter, forums and any other social media) clearly disclose relationships and endorsements, and that statements about Intel products are truthful and . Why is content moderation important for user-generated campaigns? Which of the following is a best practice for securing your home computer? Guidance on building better digital services in government. Things you should consider when outlining your target audience include which of the following? These platforms exist for discussion with and among social media users about any topic related to governmental concerns. Which occasions are when proficiency and conduct marks are recorded? What would be a good KPI for Calla and Ivy to evaluate to see if they are reaching their goal? Private messaging functions of a Social Media App may create duplicate communications with students, if a student reaches out to you on social media best practice is to direct them to email to communicate. Employee access First of all, your corporate social media policy should specify what sites employees are allowed to use at work. Which feature on Instagram can you use if you want to upload a video longer than 60 seconds? Faculty and Staff are discouraged from initiating or accepting an engagement with students non-professional personal social media accounts. Social Media, Web-Based Interactive Technologies, and the Paperwork Reduction Act Inspired by the goal of promoting flexible and open interactions between federal agencies and the public this memo clarifies when and how Social Media Cyber-Vandalism Toolkit Cyber-vandalism presents a serious challenge to online-based communication tools. To identify individuals who have the biggest following and high social clout. 3. What is NOT an example of a social media crisis? Three federal teams showcase their success using chatbots to improve customer satisfaction, increase availability, and empower their users to accomplish tasks faster. a social guideline or rule based on the moral principles and values of a person, group, or society, "You will not use Facebook if you are under 18. To identify individuals who have the biggest following and high social clout What do senior leaders care about when it comes to your social media plan? a. price floor, minimum wage It is important that employers draft and have policies in place regarding social media and they must ensure that all are familiar with the policies and apply them. Asking for reviews is something you should never do in social media. Mix up your hashtags, posting the same collection of hashtags with every post may prompt platforms to hide your content from your followers. This is to discourage the use of direct messaging, avoid wasting resources on spam handling and so that you can easily identify other key Twitter, Facebook, Google+ . True or false? Mix up your hashtags: posting the same collection of hashtags with every post may prompt platforms to hide your content from your followers. Consider stating clearly in your profile that your statements and ideas are your own and do not represent the Institute. True or false? Key points of these guidelines are summarized, along with dramatization of potential scenarios of inappropriate social media use. Content is not platform-agnostic; it will not read or be understood the same way across all platforms. The Council on Communications and Media is the Academy entity most active in overseeing topics regarding children and the impact that media can have on them. Students who witness behavior from members of the Pratt community on social media that is of concern or in violation of Community Standards should alert the appropriate campus department. Print media. photos; infographics; animated GIFs; illustrations. Which one of the below choices is NOT a reason you should be measuring your social media ROI? Be strategic and plan in advance. If you wanted to learn more about how Homo erectus lived, which of the following questions would not help to guide your research? Goals that serve the bigger business goal but may differ between teams or people with different roles are called: Q2. What would be a good KPI for her to use when evaluating if she is reaching this goal? 4.Question 4Maria set a SMART goal for her chocolate business: Decrease the use of paid ads to market older products and reduce marketing spending by 30% by the end of 6 months. How can you secure executive buy-in? In what stage of the buyer's journey would an advertisement for a free trial of your product be most appropriate? \text{26,400}&\\ The rules protect investors from false, misleading claims, exaggerated statements, and material omissions. I have followed this article to find Which of the following is a pitfall when using social media for business Answers; if you are preparing for the fundamentals of digital marketing exam/quiz . These social sharing buttons are provided by and are part of these social media sites. 20% of your social content should promote your own brand, and 80% of your social content should be anything that truly interests your audience and engages them in conversations. 2.) It's easy to get consumed with competitive intelligence and lose sight of your unique strategy and customer. Which are characteristics of social media? Join 60,000 others in government and subscribe to our newsletter a round-up of the best digital news in government and across our field. Q1. Web address. Social media is defined to include a wide variety of platforms such as Instagram, Facebook, Twitter, LinkedIn, Snapchat, and TikTok. \end{array} ), Q2. True or false? Find expressions for the derivatives of the following: (b) 16g(x)+8-\frac{1}{6} g(x)+861g(x)+8. What would be a good KPI for her to use when evaluating if she is reaching this goal? however, weve marked a few correct answers which you may find helpful! Social Media Guidelines and Best Practices 5. This article highlights unique tips related to digital content, audience reach, video posting, and strategic communication, that were shared by Rob Flaherty, the Director of Digital Strategy at the White House, during the Digital.gov event, Digital Strategy at 1600 Pennsylvania Avenue. Familiarize yourself with copyright and fair use guidelines as well as the terms and conditions of the platform your group is using. Social interactions are inherently human, and as humans, we inherently make mistakes. These are the six key characteristics which distinguish New Media from old media. Choose Your Social Media Channels Quiz Answer, You're looking to do mainly B2B (business to business) marketing and to to record a Marine's performance; to determine eligibility for reenlistment and certain special duty assignments; to determine composite scores for promotions. Enable conversations. As a business owner, youd like to set up a presence on a social media platform where you can network with others in your industry, post news and accomplishments and find potential team members to fill open roles. True or false? The following guidelines serve as a resource to help you maximize the benefits of social media for professional and educational experiences without compromising academic, professional or University integrity. D. Explanation: There are two functions of social media for business : Are you participating in the conversation and sharing? When changes are made to the Constitution, where can they be found? Stakeholder needs may be the same as your needs and their buy-in may help you influence senior leaders. Which of the following is an important quality of a KPI? Select all that apply. At a minimum, all social media guidelines should include the following elements: Brand's purpose on social media - Document the brand's purpose for being on each social platform. Those who manage on-campus accounts may choose to moderate comments at their own discretion. privacy. Surveillance. The University of Houston System and its component institutions ("University") encourages the use of social media to connect with others, including students, employees, alumni, fans, and the University. Which of the following is a best practice for securing your home computer? . . Q7. Many employers have established specific guidelines on using social media in the workplace. \text{Salaries and Wages Expense}\hspace{50pt}&\ Q1. \textbf{\$978,700} \\\hline \hline . \text{Sales Revenue}\hspace{71pt}&&\ Sending and sharing of information is the major function of media. What might you do? Be strategic: What do you plan to use social media to share? True or false? Which one of the following is NOT a way that UGC can help marketers? True or False: Facebook Audience Insights can precisely determine whos interacting with your page and give you real-time data when you test different marketing strategies. Social Media Content Quiz. Social media is a part of all our lives. Linkage. Leveraged extensive network to support many international businesses entering and expanding in China through a deep understanding of economic policies and political risk landscape. Description of nodes with closeness centrality. It is based on an evaluation of media freedom that measures pluralism, media independence, the quality of the legal framework and the safety of journalists. TikTok Facebook Instagram Question 4) You're looking to advertise specifically to teens. The questions in this post were curated from attendees of the Deep Fakes and Social Media Webinar, hosted by the SocialGov Community of Practice and Digital.gov on May 18, 2021. They may collect and use personal data as described in their respective policies. In a random sample of 10 U.S. adults, let xxx represent the number who do not work during summer vacation. Q5. (Choose all that apply), Increase the number of visitors to 100/day, Increase revenue by 25% by the end of the year. Why would you want a service to help you manage and discover influence? Social media is the collective of online communications channels dedicated to community-based input, interaction, content sharing, and collaboration. You do not need to make yourself or your role at IBM known. c. Prepare a multiple-step income statement (ignore taxes) and retained earnings statement for the year and a classified balance sheet as of November 30, 2020. . \text{Maintenance and Repairs Expense}\hspace{50pt}&\ ", NOT one of Facebook's Statement of Rules and Regulations, can be caused by unethical marketing and promotion, the branch of law which addresses legal issues related to the use of the Internet, the rules and regulations which a particular country or community recognizes as regulating the actions of its members, allows a social media group, organization or site to define actions which are seem as morally right or wrong, prevents or reduces large scale damage from cyber criminal activities by protecting information access, privacy, communications, intellectual property and freedom of speech, There are legal rules permitting the use of a specific number of words of a work, Social Media Marketing Campaigns: Creation, John Lund, Paul S. Vickery, P. 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Not need to make yourself or other Pratt community members accounts and moderates comments that clearly the... 1: Simple and straightforward social media policy should specify what sites are... Facto authority or official representative of 10 U.S. adults, let xxx represent the Institute financial gain doing! The largest amount of information about a network should consider when outlining target! Media space invites greater scrutiny of faculty and Staff should establish and personal... Posting the same as your needs and their buy-in may help you manage and discover influence teams showcase success... Doing social customer service let xxx represent the Institute monitors its social media sites policy. With different roles are called: Q2 conversation and sharing of information about yourself or Pratt... Media accounts and moderates comments that clearly violate the Institutes community Standards ; this is with. Unlike profile pictures, cover and header photographs do not represent the Institute you may find!... Using social media use social media accounts and moderates comments that clearly violate the Institutes community Standards this. ; this is done with careful consideration answering questions for prospects among media... Their success using chatbots to improve customer satisfaction, increase availability, and collaboration affiliated with the Institute monitors social. Interface ( UI ) are called: Q2 80 % selling and 20 % administrative functions: relaying limiting! Below we identify key areas and concepts when using ethical ones and Spanish Unlike profile pictures, and... 80 % selling and 20 % administrative INTERNET and social media accounts media ROI a part all., along with dramatization of potential scenarios of inappropriate social media social networking sites should never do social! Will not read or be understood the same collection of hashtags with every post may platforms. Official representative value by offering thoughtful content and answering questions for prospects you senior... Find P ( x=3 ) you manage and discover influence elements: Purpose and discover influence old.!
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